Maharaja Fortune

In 2022, I was tasked with creating the logo and branding for Maharaja Fortune, an Indian-themed online casino launched by EMIX.

To capture the essence of royalty and opulence, I designed a mascot/character to accompany the logo. The design incorporates rich purple and gold hues, embellished with jewels, and features a logo placeholder inspired by Indian architecture.

One of the challenges of this project was managing the diverse color palette. This brand boasts one of the most extensive color palettes I’ve encountered in my work, which goes against the conventional wisdom of many branding designers.

Designing the website UI presented an exciting challenge. With such a vibrant color scheme, I had to ensure that the casino games and products remained prominent and engaging. Simultaneously, I needed to maintain a clean and professional aesthetic. User experience was paramount, so I prioritized intuitive navigation and ease of use.

As the original branding designer, I was subsequently tasked with creating various marketing collaterals for Maharaja Fortune. I even ventured into designing sample cricket jerseys and tote bags for the brand, adding a touch of fun to the project.

Disclaimer: I designed, conceptualized and/or led/worked with a team in the creation of these projects. Copyright belongs to the clients/employers whom I’ve created/distributed whilst employed/contracted at that time. I am posting them for the sole purpose of showcasing my skills and abilities, no infringement intended.