JoiaBet

In 2023, I was commissioned by EMIX to develop the branding for JoiaBet, a new online gaming brand targeting the Brazilian market.

Initially, I was given the direction to “think Brazil” when designing the logo. This led me to create a very literal interpretation of Brazilian themes. However, the client feedback indicated that the initial design was “too outlandishly Brazil.” They subsequently requested a simpler approach, primarily utilizing the Brazilian national colors: green, blue, and yellow.

After finalizing the logo, I proceeded to design the website. To subtly incorporate the desired Brazilian festive feel, I integrated these elements into the website banners and other graphic assets.

Disclaimer: I designed, conceptualized and/or led/worked with a team in the creation of these projects. Copyright belongs to the clients/employers whom I’ve created/distributed whilst employed/contracted at that time. I am posting them for the sole purpose of showcasing my skills and abilities, no infringement intended.