PM

In late 2016, the senior members of the Avantice Web Team embarked on a rebranding initiative for 188. Each member was given a part of the rebranding process based on the brand’s needs and each member’s specialization – Branding, User Experience, 3D, Graphics, Animation, Development, Music, etc.

I designed the logo for the project, featuring a monk. I actually based the design on my baby.

Since I’m a bit of a jack of all trades, I took over the Branding aspect. Branding is something that I always like to do. It helps me get to know and understand the brand. It gives me a lot of opportunity to be creative. And for this project, it helped me unlock a new skill: content writing. It also helped me further develop my confidence in presenting or pitching an idea, and at the same time, I helped coach some of my colleagues on presenting in front of an audience.

Check out the mockup branding guide book that I created for the pitch.

I really enjoyed working on this project initiative, even though the majority of it was not implemented. However, I’m not sure if they implemented it further after I left the company.

Disclaimer: I designed, conceptualized and/or led/worked with a team in the creation of these projects. Copyright belongs to the clients/employers whom I’ve created/distributed whilst employed/contracted at that time. I am posting them for the sole purpose of showcasing my skills and abilities, no infringement intended.